In this playful IPL season film, Earthy Films brings to life Britannia 50-50’s 4th Umpire campaign with the quirky charm of everyday umpiring. Set inside a bustling train, two passengers face off over a coveted window seat—when suddenly, one of them confidently raises his hand like a cricket umpire, declaring the decision with that unmistakable IPL flair.

Produced by Earthy Films, this campaign brings Britannia 50-50’s playful identity to the forefront—making snacking and cricket even more fun for fans across the country.